Services — Business Technology Consultants

Infusionsoft Information

Infusionsoft Top Banner

Infusionsoft is an industry leading cloud based online all in one CRM automation marketing solution for small business.  Infusionsoft is designed to automate your whole business and really take it to the next level.  It is a complete system that can be custom designed to your individual business process needs. 

The system has the power to work with your business and the ability to scale with your growth.

Here are just a few reasons why over 30,000 businesses use Infusionsoft:

Get Organized

Keep track of contacts, appointments, tasks and everything else about your business in one place.  Access Infusionsoft from any computer with internet access and work from anywhere.

Automate Marketing

Attract more leads and turn them into customers — while you do other things.  Infusionsoft streamlines your processes by automating your lead capture and email follow-up. 

Sell Online

Sell more online.  Infusionsoft’s e-commerce tools help you manage your online store, inventory fulfillment and billing from a single system.  Offer upsells, discounts, payment and subscription plans.  It also offers a three-tier partner/affiliate program.

Having Infusionsoft is like hiring an employee that works for you 24 hours a day, seven days a week at a fraction of the cost of a live worker.

Sales Statistics

Percentage of sales that happen after 7 or more contacts to a customer - 81%
Percentage of time we stop follow-up after 1 or 2 contacts to a potential sale - 85%
100% of potential sales lost because of no follow-up - 100%

Lifecycle Marketing

slider2

Creating a sales and marketing strategy for a small business can be daunting. Infusionsoft’s Lifecycle Marketing model provides a simple framework you can use to design a marketing plan that will help you attract customers, grow sales and deliver an experience that wows your customers.

Lifecycle Marketing was developed by a team of sales and marketing experts at Infusionsoft, and has helped thousands of small businesses achieve success. When put into action, Lifecycle Marketing will help you grow sales and give you more time to focus on the things you love.

Lifestyle Marketing has seven stages among three different phases, Attract, Sell, and Wow.

LCM Vertical

Lifecycle Marketing Stages

Attract Traffic

This includes all the work you do to generate interest in your business, like website traffic, foot traffic, etc. that comes from online/offline advertising partners, etc.

Capture Leads

Smart businesses are very intentional about capturing contact information for interested leads as well as permission to follow-up.  You can’t follow-up if they leave your site without giving you their info!

Nurture Prospects

Let’s face it, some leads are hot, and some are not.  Smart businesses have appropriate follow-up in place to educate & build trust with their new leads. Some take 5 minutes to warm up, some take five weeks, some take five years, but when you nurture well, you are the one they think about when they are ready to buy.

Convert Sales

Once prospects are hot, it’s time to turn them into customers. Whether you have a sales team, or you use automatic follow-up to get the job done, you’ve got to close the business.

Deliver & Satisfy

What are you doing to make sure that every new customer is completely wowed by you? In addition to delivering your core service, there are many small but powerful strategies for creating happy customers

Upsell Customers

We all know that it is significantly cheaper to resell a new product to an existing customer, but too often we aren’t systematic enough about offering additional products to customers who’ve already bought.

Get Referrals

Finally, there are never any better leads than those who come from referrals. What are you doing to ensure that your customers are referring you when they get asked the questions.

business-in-a-box-full

Automation

Automation saves you money but it frees your time (your most valuable asset) and the question is this: How much are you really wasting and how much is that really worth?  What is the cost?

Time is the one commodity that we can never replace.  As business owner’s, we have multiple processes in our businesses that are repeated on a regular basis.  A large number of those tasks can be automated to not only save time, but also create consistency in how the tasks are done.  As a general rule, anything that has to be done more then 3 times, should be automated, if possible.

Wouldn’t it be great to spend less time working deals and more time closing them by having all of your sales activities, tasks and appointments in one place and automating all of those repetitive tasks.  Infusionsoft will automatically kick off follow-up emails, tasks, appointments and more.

Whether sales is just one of the many hats you wear or you have a whole sales team behind you, sales workflow automation is the fastest way to sell more.

Spending human and financial capital on things that don’t provide a measurable return is business suicide.  Every process, every system, and every employee must be maximized.

Automating and systematizing what your employees do on a day-to-day basis creates a more consistent product and nothing is left up to chance.

Your business processes become standardized and much easier to follow for current and future employees.

An automated system can take prospects from the very beginning (submission of e-mail in exchange for something) and pushes the serious ones through an organized, predetermined process. Quite frankly, human interaction is not needed for a high percentage of procedures. But when necessary, we are spending precious time on the right activities.

That doesn’t mean these things are meaningless. For example, there may be a 3-step direct mail campaign that has been proven to work for you over the years. The campaign itself is invaluable. The process of keeping up with who gets what, when they get it, removing buyers from future mailings, stuffing envelopes, licking stamps — should not be done by you or your direct staff.

The campaign itself is a great asset. The easily repeatable, duplicatable, time-wasting steps of managing and executing it are not equally valuable and can easily be automated.

It can take care of 80% of your automation needs from managing various lists of prospects and customers, following up with them, taking their orders, managing their fulfillment, queuing direct mail (postcards, letters, birthday cards, gifts), and much more.

Watch a Demo of Infusionsoft

See how it can help your business Thrive!